"Non-violence really rests on the reservoir that you
have to create in yourself of patience, not of being patient
with the problems, but being patient with yourself to do the
Throughout the month of March, join KAZR-KREN and the Washoe County
School District to honor the most important Latino leader in U.S.
history. March 31, 2006, would have been César
Chávezs 79th birthday. Pappas Telecasting of Nevada,
which owns stations KREN TV-27 (Charter Cable Channel 6), a WB affiliate,
and KAZR TV-46 (Charter Cable Channel 24), an Azteca America affiliate,
celebrates César Estrada Chávez
with an essay contest, a student march, a birthday party and a special
rebroadcast of last year's half-hour program on Fallon, Nevada, farm
workers. (KAZR-47, 6:30 p.m., March 31)
This year's César
Chávez Day march and rally will be held on March 31 from 3:00
p.m. to 5:00 p.m., kicked off by a student march from Edward Pine
Middle School. The walkers will proceed down Neil Road to the Neil
Road Recreation Center.
The event will be produced in conjunction with the Washoe County School
District, Laborers' Union Local 169 and Culinary Union Local 226 and
Ricardo's Furniture and other community sponsors.
KAZR TV-46 will broadcast 30-second
vignettes through April 1st. The short programs will air in all dayparts
on Northern Nevada's number one Spanish television station.
Special coverage will be provided in advance of the event on Noticiero
Washoe County students in three grade levels will submit essays on
César Chávez. First prize winners
from each age group will read their work and be recognized at the
event. Sponsors will present awards. First prize winners will receive
personal computers. Second place finishers will be awarded desks.
Third place essayists will receive gift certificates from Ricardo's
guest speakers will talk about the impact of César
Chávez in their lives and the positive impact 's work has had
on the entire population.
The region's first César
Chávez Day was declared by the Reno City Council in honor of
visit on July 15, 1986. The Pappas Telecasting stations
began the annual commemoration in 2003. The
2004 event drew twice the attendance of the previous year.
Nevadans who knew or worked with Chávez will speak on their
experiences. Members of his immediate family are again expected to
attend. There is no charge for admission.
Chávez was born on March 31, 1927, on a small farm near Yuma,
Arizona. At 10 years of age, Chávez began life as a migrant
farm worker. This ultimately led to his cause or "La Causa,"
advocating for better wages and working conditions for the nation's
farm workers. In 1952, he began the National Farm Workers Association
(NFWA) to strive for equal rights for agricultural workers.
Chávez learned from and practiced the non-violent principles
of the Rev. Dr. Martin Luther King, Jr., and Mohandas K. Gandhi. Chávez
died on April 23, 1993, at the age of 66. He was posthumously awarded
a Presidential Medal of Freedom in 1994. The United States Postal
Service issued a commemorative
first class stamp bearing his image in 2003.
Renos WB broadcast television
network focuses on Renos younger demographic with top quality
family programming. Azteca America broadcast television network focuses
on the rapidly-growing Reno Hispanic population. Renos affiliate
produces the only Spanish language newscast in Northern Nevada.
to NevadaLabor.com/César main page
kids march on birthday of César Chávez
NOTE: The Reno Gazette-Journal's information in the abovelinked article
is incorrect regarding the longevity of this event. It was not the
third, but the fifth César Chávez Day in Reno.